Branding yourself is important for your professional career. Agree?
Self branding is the same as business branding. The only difference is you are marketing yourself.
Branding yourself helps you keep up with the competition, get people to know you, and increases your visibility to others. It opens doors for you in the current field and ascertains any risks that may keep you behind. If you are a newbie and recently started your career, you should know that personal branding brings more opportunities and doubles your chances to grow.
In the world of social media, it’s just not companies that represent brands. Self branding has become an essential form of marketing. Everyone is a personal brand in their way. People use it to create a public image or demonstrate a particular trait to increase the overall reputation. They are known as “influencers.” There are influencers in every field which influences people to make a decision.
What is personal branding or self branding?
Personal branding is an essential aspect of any organizational structure, especially when you face the brand. It empowers you and brings more attention and credibility. Whether you are a top-notch professional looking to build your entrepreneurial network, or an employee looking to jump up the corporate ladder; how to portray yourself both in person or social media platforms, will help you achieve your short and long term goals.
The reality is self branding becomes prominent as you continue to become an entrepreneur, run business, or promote your job. It differentiates you from others, and to stand out from the crowd; you’ve to make a name for yourself personally and professionally. It reflects your character, your image, your business, and overall stature.
Whether you care or not, personal branding is necessary. People are watching you. How you behave and carry yourself in public makes a lot of difference.
Here are a few ways to brand yourself smartly for successful outcomes.
1. Create a SWOT analysis
Before you start promoting yourself, a great way to prepare yourself is by doing a SWOT analysis (Strength, Weakness, Opportunity, and Threat). It helps you to understand your personality strengths and weakness, identify challenges, and find opportunities. It enables you to evaluate your past, present, and future career goals.
By writing it down, you can analyze the factors under your control and work on those that need assistance. SWOT can help you in your personality development and make the best YOU.
2. Focus on what you do
Focusing on what you do is the only thing to make things happen. It’s best to define your core competencies and even work to make it stronger. Are you a speaker? A consultant? An author? Sales? Marketing?
You will nourish yourself when you enable people to narrow their focus on what you do. Keeping a steady mind to one thing at a time will help you excel in that field and make you a master.
3. Build your network
Networking serves as an avenue to create long-term relationships, makes you noticeable, and grow your self-confidence. It was never that essential until the world went digital. Your first focus is building your community with like-minded personalities who like you, trust you, and don’t hesitate to follow you.
To create a high profile network, encourage people to visit your website and join your email list. Request people to follow you on LinkedIn, Facebook, and Instagram. Communicate effectively to build a strong network.
4. Showcase your interest digitally.
Turn your table towards social media – go digital. Showcasing your credentials and your capabilities is essential. Create content, make videos, and engage your audience with the current topics. Feed your community with case studies of the work you’ve done in the past.
Show off your leadership skills, go live, interact with your community, and have articles that you think are important. Social media platforms act as a great way to stay in touch with your existing clients and helps to build a brand smartly.
5. Write blogs
Blogging is an incredibly powerful branding platform to brand yourself smartly. It helps you find your voice and your passion, and demonstrate your knowledge on any topic that interests you professionally. You must have read blogs and got inspired by it. Similarly, a blog about your passion can attract many.
Through blogs, you can pen down your thoughts, share feelings, and let readers know about your strong personality. Your blog can focus on one subject or a range of topics and is likely to connect you to many people and make you famous.
6. Perfect your LinkedIn page
If you are new to the professional world or don’t have any presence on LinkedIn, then create one. LinkedIn is the best platform to show your attributes and present yourself as a stellar white-collar professional. LinkedIn lets you make secure connections with like-minded professionals, thought-leaders whom you share similar interests.
You can do many things on LinkedIn – write compelling posts, articles, subscribe to groups, engage in other posts, and stay active. If you already have an account, refresh your profile, update new experience, add certifications, write recommendations, and ask for one in return. Trust me; it’s worth your time.
7. Talk about your expertise.
Being an expert in any field is no man’s task. You can start by highlighting your core competencies, and divert it to uncover your hidden talent in the digital world. If you have no experience, you should focus on what you want to do, and then utilize your time to learn from the best resources.
Remember, people connect with those who know, and many companies would be interested in hiring you.
8. Get media coverage
With the ramp-up of technology, anybody can get famous. Create content and make it viral. Connect with the local channels, radio, magazines, or influencers network and speak as an expert; it gives you more importance, and people start recognizing you.
For active outreach, you may have to shell out some money to get their attention, but it’s worth the effort. Media coverage and interviews give you credibility. It stands you apart from the competition and makes it easy for people to choose you over others.
9. Attend events or industry get together
Networking at events is a great place to connect with professionals and seek opportunities. While there are plenty of networking events happening around, only attend the ones that are in line with your aspirations. Create a community of engaging people around you.
Reach out to similar personalities and connect with them in a meaningful way. Exchange cards, join them for conferences or webinars, and be in the spotlight.
10. Be omnipresent
You should be everywhere and on all platforms. Even if you don’t like a particular platform, or don’t know how to use them, you should still be on them. Learn how to use different platforms across the internet.
Become an expert and share information in your way. I gained over 20,000 followers on Instagram by just sharing tips on food, lifestyle, and travel blogging.
11. Believe in yourself
All the above pointers will work if you believe in yourself. The imbalance between successful and unsuccessful people is not talent, intelligence, or opportunity but the belief that they can make it happen.
To achieve high in life, you must believe in yourself and wipe-out all the negativity.
Self branding or personal branding is not a choice anymore. Its a necessity to brand yourself smartly. Whatever your career goals are – promotion, climbing up the corporate ladder, entrepreneurship, or venture into a new business, creating an appealing and consistent brand will help you reach your goals.
So how do you brand yourself smartly? Share your thoughts.
Farhan is a social media evangelist who pens down every thought that comes his way. Being a content geek & a connoisseur of good writing. he loves writing about food, lifestyle, travel & motivation. He is an expert in social media, content writing, lead generation & email marketing